The Relief Bill has passed! Millions already receiving their stimulus checks. Time to capitalize by advertising to your prospects that have extra money to spend!
Millions of recipients of stimulus checks are looking to actively spend it in the coming weeks. You have a very small window to advertise your business and be at the forefront of these shopper’s minds. SoCal News Group, a local publisher and advertising agency, reaches 7M SoCal readers a week. We can help you stand out!
Here are the reasons you need to drop everything and start advertising right away:
- Los Angeles DMA households are estimated to receive $25-$30 billion in stimulus checks with 36% of them expected to immediately spend their stimulus checks on things like food, clothes, housing, and even vacations, this equates to an estimated $9-$10.8 Billion in New Consumer spending. (1, 2, 3)
- Financial institutions can reach to advise the 25% of households that’ll Save $6.25-$7.5B and the 9% that’ll Invest $2.25-$2.7B. (3)
- Higher-income households are more likely to save and spend on discretionary activities like travel. (4)
Don’t wait. Let’s get you started!
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(1) Estimated using $150B+ California is estimated to get in stimulus checks and expanded unemployment benefits from American Rescue Plan, multiplying by 41% that LA DMA represents of total CA households, and subtracting estimated expanded unemployment benefits. (Sources: “California could get $150 billion from federal coronavirus relief bill”, by Adam Beam, The Associated Press, March 11, 2021; Claritas 2021 Pop-Facts).
(2) Sources: Bank of America Research Investment Committee survey, February 2021; U.S. Census Bureau Household Pulse Survey, Week 24, Feb 3-15, 2021.
(3) Sources: Bank of America Research Investment Committee survey, February 2021; Claritas 2021 Pop Facts.
(4) Source: Bank of America Research Investment Committee survey, February 2021.